Smart city and the future of advertising

-Wolt’s innovative way to reach customers in Belgrade-

The beginning of 2021 marked a new chapter in our commercial partnerships.

The worldwide leading food delivery company Wolt, decided to take their commitment to sustainability and smart technology to the next level!

Wolt chose our Smart Benches to further promote eco-awareness, drive innovation for its brand, educate the citizens about renewable energy and animate its consumers in a more meaningful way.

For this project, Wolt opted for the classic Smart Bench design that offers a lot of branding surface. They have many plans for a customizable landing page that opens when users connect to the WiFi — special promo codes, discounts on a wide range of their services. This is a great way to attract potential customers, connect with them “on the go” and introduce new offers in an organic way, through a memorable experience.

Wolt is a company with a great track record when it comes to sustainability. Their delivery workers use bikes instead of cars or mopeds, and new Smart Benches will surely be beneficial to them. When their phones run out of battery (which happens a lot), Smart Benches at several locations in the city center guarantee fast charging slots, reliable WiFi connection and of course, a nice place to take a break.

We are going through the times when due to pandemic, advertising and CSR budgets are substantially cut in order to preserve human resources and secure production or the smooth run of the company’s core business. Investing in a long term solution that delivers a blend of OOH and digital advertising seems like a smart option.

If you’d like to know more about how people react to Wolt Smart Benches and use them, visit some of our social media channels:

And if you’d like to explore options for your company to become a part of smart city success story, contact us and we’ll tailor a suitable plan for your business.

Also, check out all the Smart Bench designs and see if you’d be a good fit for our Partnership program!